Børre Gjersvik

– CEO and developer of the product EQ Shake

Text EQOLOGY
Photo BØRRE GJERSVIK

Børre Gjersvik has always been interested in fitness and a healthy lifestyle. As CEO of Eqology he has the goal to help people become healthier, and he encourages everyone to get up off of the sofa and become more active, of course combined with our fantastic products.

CAN YOU TELL US A LITTLE ABOUT YOURSELF? WHAT WAS IT THAT SPARKED YOUR INTEREST IN HEALTH, EXERCISE AND LIFESTYLE?
I live in Drammen, am 48 years old, live with Vibeke Baltzersen and have two children. I am passionate about fitness and nutrition and have realized you can gain an advantage in your exercise by paying attention to good nutrition and restitution. I guess I am quite methodical as a person, because I like to test and plan and I am good at following through. This might be why this type of challenges appeal to me and give me joy. If I have a competition to aim for in 9 months time, I enjoy watching myself develop and advance. It is exciting to learn from things that work and to develop them further. I like to see how far I can push myself.

WHAT IS YOUR VISION FOR EQOLOGY’S PRODUCTS?
For me Eqology is the best from nature and the best from science. People should be inspired by us to make good choices in their daily lives. Our customers and Brand Partners should feel inspiration and find help and motivation to care for their health. Eqology should be known for being natural, but unafraid to be creative and innovative, and always developing. We have good coverage for this when looking at the latest product launches. We have lately launched products that are entirely unique, and give great health benefits.

EQ SHAKE IS OUR COMPLETE MEAL REPLACEMENT PRODUCT. WHAT WERE THE MAIN REQUIREMENTS YOU WANTED TO MEET WHEN DEVELOPING THIS PRODUCT?
I wanted to create a complete and optimal meal where all the different cell types in the body get both the right nutrition and the right amount. A complete meal should always contain 4 groups of nutrients to be categorized as “complete”. These four groups are: proteins, carbohydrates, fats and vitamins and minerals. EQ Shake gives only 217 kcal mixed with skimmed milk. The product is exclusively manufactured using only the best raw materials and ingredients and it contains 60% high-quality protein from isolates, 23 vitamins and minerals, complex carbohydrates with low GI, dietary fibers and essential fatty acids.

I wanted to create a complete and optimal meal where all the different cell types in the body get both the right nutrition and the right amount.

WHY IS EQ SHAKE THE OPTIMAL PRODUCT FOR RECOVERY AFTER EXERCISE?
Shortly after a workout, it is important to provide the body with nutrients and fluids for optimal recovery. This is important to ensure the best possible effect from your workout, allow progress, and prevent overtraining, and strain injuries and illness. Recovery intake is especially important during weight management periods. Exercise leads to depleting the glycogen storage (carbohydrates) in the muscles, increased protein turnover, loss of fluid and salts and the burning of fat tissue. EQ Shake is made with high-quality proteins (isolates) from whey protein, casein protein, and soy protein. This allows the muscles to get a steady supply of amino acids over a longer period of time than if only whey protein is used. The three protein sources that I have mentioned here are great separately, but when it comes to restitution and building muscle tissue they are even better combined. If you have had a hard workout of 60-90 minutes, I would recommend topping up on glycogen in the form of fruit juice or a sports drink in addition to the shake. This will ensure that also your glycogen storages are full, and that the protein gets utilized in the cells of the muscles.

WHAT ADVICE DO YOU WANT TO GIVE PEOPLE WHO WANT TO BECOME MORE ACTIVE?
Nelson Mandela once said: “There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.” Setting goals is to stretch a little further. Maybe it will involve change, establishing new routines or more self-discipline. It may be experienced as difficult because we probably need to break out of the comfortable habits we have built for ourselves, but the joy is greater. Reaching goals proves to ourselves that it is possible, it reinforces a sense of well-being and pleasure that by far outweighs the hardships of working towards the goal.

INFO BØRRE GJERSVIK

Børre Gjersvik, 47

CEO and developer of the product EQ Shake. Børre has worked with nutrition, cosmetics and the skin care industry for more than 13 years. His résumé includes the posts of CEO of Dermanor AS, Norway’s leading supplier of skin care and beauty products, Director of the health department of Midelfart Sonnesson and CEO of Herbalife since 2006. Børre is a big fan of the great outdoors and sports, and he loves to test his physical limits.